Browsing by Subject "James I"
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An Analysis of the Performance of the Term "Great Britain/British" from a Brand Perspective - 1603 to 1625 (University of Hertfordshire, 2013-07-27)The dissertation takes the modern business technique/concept of brands and branding, applies them to a historic case study, the creation by James VI and I of Great Britain from 1603 to 1625, and by doing so throws new light ...
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