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Exploring the value and application of HRM best practice theory within a third sector micro-organisation.
(University of Hertfordshire, 2011)
This paper is written based on the research findings of a Masters dissertation in Human Resource Management. The findings have been thought provoking for both HR practitioners, academics and professionals within the voluntary ...
Brand Tribalism – A Netnographic Exploration of Virtual Communities
(University of Hertfordshire, 2011)
The article comes to the conclusion that brands can benefit from having a presence in Facebook and other Social Network Sites (SNS) if the objectives and the nature of the brand suit the environment. This study identifies ...
The Influence of TripAdvisor Consumer-Generated Travel Reviews on Hotel Performance
(University of Hertfordshire, 2011)
Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on hotel performance, and therefore managing on-line reviews has been widely neglected ...