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Browsing by Author "Brennan, David"
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Business to Business Marketing (4th edition)
Brennan, David; Canning, Louise; McDowell, Raymond (SAGE Publications, 2017-06) -
Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta
Houjeir, Roudaina; Khan, Amna; Brennan, David (2017-09-05)We start from the premise that cultural considerations are important both to understand inter-firm relationships and networks (from the scientific perspective), and to manage relationships and networks (from the managerial ... -
Cultural Meaning, Advertising, and National Culture: A Four-Country Study
Czarnecka, Barbara; Brennan, David; Keles, Serap (2018-01-01)Cultural meaning transfer theory and GLOBE dimensions were employed in this comparative study to examine the extent to which cultural meaning presented in advertisements reflected national cultures of the target countries. ... -
Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers
Midgley, Gerald; Nicholson, John; Brennan, David (2017-04-30)This paper calls for methodological pluralism in industrial marketing research. We discuss three challenges that proponents of methodological pluralism have to address if their practice is to be seen as credible: the ... -
Epistemological beliefs: Issues for marketing educators
Brennan, David; Vos, Lynn (Northumbria University, 2016-07-04)While considerable attention has been paid to epistemological issues in relation to marketing and consumer research (Anderson, 1986, 1988; Easton, 2002; Hunt, 1991, 1992; Kavanagh, 1994), epistemology does not figure as a ... -
Experienced professionals and doctoral study : A performative agenda
Kelly, Simon; Nicholson, John; Duty, Dennis; Johnson, Paul; Brennan, David (2020-03-13)The paper considers doctoral supervision between a candidate grounded in practice and a practice sensitive supervisor. The paper presents five autoethnographies to embellish a. conceptual argument. The contribution made ... -
Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies
Manyiwa, Simon; Brennan, David (2016-03-01)Purpose Business organisations have been using product placement in movies as a marketing communications tool for a long time. Yet, concerns have been raised about consumers' perceptions of the ethicality and acceptability ... -
The influence of culture on trust in B2B banking relationships
Houjeir, Roudaina; Brennan, David (2017-05-15)Purpose The purpose is to explore the significance of culture generally, and Arab culture in particular, for the development of trust in business-to-business banking relationships. Design/methodology Qualitative fieldwork ... -
Investigating external examining for marketing
Harker, Michael; Brennan, David; Ward, Janet; Wilson, Juliette (2018-07-05)Abstract: This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional ... -
The Process of Adaptation in Inter-Firm Relationships
Brennan, David; Turnbull, Peter (University of Karlsruhe, 1996)Adaptations are an important, arguably a defining, component of a long-term buyer-seller relationship. Substantial research evidence exists on the nature of the adaptations which arise within such relationships. The processes ... -
Referrals for client acquisition in professional services
Grierson, Stuart; Brennan, David (2017-01-06)Purpose: The research question addressed is: What are the perceptions of professionals and consumers regarding the antecedents of client referrals in the financial advice sector? Methodology: A total of 61 qualitative ... -
Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective
Brennan, David; Moorhouse, Jan (2017-07-04)In this paper we begin to ask the question: what would UK food policy look like if food supply chains were conceptualised as industrial networks using an IMP (Industrial Marketing & Purchasing) framework, rather than as ... -
Sustainability in the Business & Marketing Curriculum: : Exploratory Study
Kapetanaki, Ariadni; Brennan, David; Eagle, Lynne (2017-07-04)The first sentence of the call for papers for the Academy of Marketing Conference 2017 asserts that marketing is increasingly seen as a force for good, particularly in connection with building awareness of environmental ... -
TRUST IN CROSS-CULTURAL B2B FINANCIAL SERVICE RELATIONSHIPS: THE ROLE OF SHARED VALUES
Houjeir, Roudaina; Brennan, David (2016-06-13)Trust in business-to-business supplier–customer relationships in financial services is an area of considerable research interest. The bulk of prior empirical research in this field has concentrated on trust in business ... -
Understanding market innovativeness in Asia : a research agenda
Abosag, Ibrahim; Brennan, David (2017-12-01)Marketing innovativeness has been accredited for the improvement of: quality of life in general; consumer experience; and, firms’ and brands’ performance. However, much of the knowledge and research on marketing innovativeness ...