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Browsing by Author "Liu, Erica"
Now showing items 1-11 of 11
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Applying Theory of Branding Synergy on Consumer Experience and Spatial Design
Liu, Erica (2011-09-16) -
Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
Liu, Erica (Springer Nature, 2013) -
The Architectural Fairyland of China (1984 onward) : Problems and Recommendations
Liu, Erica (Open House Press, 2005-06) -
The Architectural Fairyland of China (1984 onward) : problems and recommendations
Liu, Erica (2003)There was never a clear interpretation of modern architecture in Chinese history. Socialism ended five thousand years of feudalism. Cultural Revolution wiped out any sense of cultural continuity. The sudden return of market ... -
Branding ideas for the Tokyo Olympics 2020
Liu, Erica (IGI Global Publishing, 2017-01-06)Tokyo successfully won the bid for the 2020 Olympic Games. When planning for mega event tourism such as the Olympics, cities reorder public spaces and arenas often with a long term vision, a legacy. This vision expresses ... -
Building MINDSPACE Theory into Place Making for Mega Event Tourism
Liu, Erica (2013-10)When planning for mega event tourism such as the Olympics, cities reorder public spaces and arenas often with a long term vision – legacy. This vision expresses the role of the event in achieving the desired future and ... -
Cardiff Bay Development, Reinventing Identity or Insecurity?
Liu, Erica (2012-12-18) -
Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.
Liu, Erica (Springer Nature, 2015) -
The Future Trends of Contemporary Vernacular Practice, its Application and Limitations.
Liu, Erica (Eastern Mediterranean University, Faculty of Architecture, 2012) -
A Neural Network Approach to Search for a Universal Grammar of Space through Kansei Theory:
Liu, Erica (Wales Institute for Research in Art & Design, 2009) -
Ubiquitous Design Studio. Using New Technologies to understand the Contemporary City
Carta, Silvio; Owen, Ian; Hay, Ilona; Giuffrida, Giuseppina; Liu, Erica (2019-04-26)Over the past 5 years the [Team] team at the University of [Institution] has been experimenting with new ways of teaching the studio practice outdoor with direct learning from the interaction with the build environment and ...