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Transforming Digital Marketing with Generative AI
Islam, Tasin; Miron, Alina; Nandy, Monomita; Choudrie, Jyoti; Liu, Xiaohui; Li, Yongmin (2024-07-08)The current marketing landscape faces challenges in content creation and innovation, relying heavily on manually created content and traditional channels like social media and search engines. While effective, these methods ...