Browsing by Author "Massaro, Maria Rita"

Now showing items 1-2 of 2

    • ACCOMMODATION INFORMATION SEARCH: THE PERCEIVED VALUE OF READING ONLINE REVIEWS 

      Reino, Sofia; Massaro, Maria Rita (2015-03-21)
      Previous research studied the impact that accommodation online reviews have on those reading them. However, this is mainly quantitative and lacks of conceptual frameworks to ensure consistency. Additionally, only a few of ...

    • Assessing The Value Of Hotel Online Reviews To Consumers. 

      Reino, Sofia; Massaro, Maria Rita (Springer Nature, 2016)
      Previous research studied the impact of travel online reviews. However, this is quantitative and lacks of conceptual frameworks to ensure consistency. Only a few of these have considered influencing variables (i.e. ...