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Browsing by Author "Midgley, Gerald"
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Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers
Midgley, Gerald; Nicholson, John; Brennan, David (2017-04-30)This paper calls for methodological pluralism in industrial marketing research. We discuss three challenges that proponents of methodological pluralism have to address if their practice is to be seen as credible: the ... -
Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach
Nicholson, John; Brennan, Ross; Midgley, Gerald (2014-12-01)This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this ...