- UHRA Home
- Browsing by Author
Browsing by Author "Tunisini, Annalisa"
Now showing items 1-1 of 1
-
Strategic thinking and the IMP approach : A comparative analysis
Baraldi, Enrico; Brennan, Ross; Harrison, Debbie; Tunisini, Annalisa; Zolkiewski, Judy (2007-10)It is a characteristic of the IMP approach in studying business markets that the emphasis is placed upon rich description and efforts to understand the underlying processes behind interaction between organizations in ...