Browsing PhD Theses Collection by Author "Grierson, Stuart William"
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The Role of Referrals in New Client Capture Within the Field of Independent Financial Advice
Grierson, Stuart William (University of Hertfordshire, 2015-02-10)The field of regulated financial services has been ill-served by marketing theory. As a consequence: (1) the nature of marketing in this sector has been misunderstood; (2) the key mechanism for generating new business in ...