Browsing Masters Theses by Author "Salami, Risiqat Bolanle"

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    • Consumer Buying Criteria for National and Premium Own-label Food Brands 

      Salami, Risiqat Bolanle (University of Hertfordshire, 2014-10-28)
      Since its introduction, the premium own label range has become the fastest growing of the own label tiers available in supermarkets in spite of its high price. Accordingly, the question of who buys the premium own label ...