Browsing University of Hertfordshire by Author "Czarnecka, Barbara"
Czarnecka, Barbara; Brennan, David; Keles, Serap (2018-01-01)Cultural meaning transfer theory and GLOBE dimensions were employed in this comparative study to examine the extent to which cultural meaning presented in advertisements reflected national cultures of the target countries. ...
Czarnecka, Barbara; Brennan, Ross (2014-04)
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne; Mourouti, Olga (2008-03)This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related ...