Browsing University of Hertfordshire by Author "Stringfellow, L."

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    • Mind the gap : The relevance of marketing education to marketing practice 

      Stringfellow, L.; Ennis, S.; John, M.J.; Brennan, Ross (2006)
      Purpose - The aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education. Design/met hodology/approach - Assumptions in this debate are challenged by the collection ...