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Browsing University of Hertfordshire by Author "Thompson, N.J."
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Age myopia in marketing: marketers must adapt to the demographics reality
Thompson, N.J. (University of Hertfordshire, 2007)For almost 50 years consumer business practice evolved to serve the flood of younger consumers that followed from the post war baby boom, until the targeting of „adults under the age of 35‟ took on the force of habit. Now, ...