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Browsing University of Hertfordshire by Author "Thompson, Nicholas J."
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Can marketing practice keep up with Europe's ageing population?
Thompson, Nicholas J.; Thompson, Keith E. (2009)Purpose - The purpose of this paper is to draw the attention of managers and academics to the extent of demographic changes now occurring in the European Union, specifically the ongoing change from a young consumer base ... -
Developing Conditions of Trust within a Framework of Trust
Thompson, Nicholas J.; Smyth, Hedley (2005)Why is trust important? Projects are inherently uncertain, requiring a degree of trust in the contractor from the client. It is therefore important for the contractor to establish conditions of trust with the client at an ...