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Acts of hidden franchisee innovation and innovation adoption within franchise systems
Franchising, as an imitative business model, provides a challenging context to create and manage innovation, as franchisors may wish to limit their franchisees’ innovative activities to ensure network consistency. Drawing ...
Franchising as a small business growth strategy : A resource-based view of organizational development
Not only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of ...