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Sophistry, relevance and technology transfer in management research : an IMP perspective
The practical relevance of research to the needs of managers matters to academics, business people, and policy makers. The paper asks whether Industrial Marketing and Purchasing Group (IMP) research has achieved such ...
Managerial relevance in academic research : an exploratory study
Concern has been expressed by business and marketing scholars that academic research in these fields should be made more relevant to managers. In this paper the focus in on the views of marketing managers concerning the ...