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Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
(2013-12)
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ...
Common Territory? : Comparing the IMP Approach with Economic Geography
(2013-08)
The IMP research tradition has always been open to the cross-fertilisation of ideas with other social science disciplines that study similar phenomena. Recent years have seen a growing interest among IMP researchers in ...
The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help?
(2013)
The question of whether or not there exists a dichotomy between industrial (business-to-business) and consumer marketing has never been satisfactorily answered. Prominent authors champion both sides of the debate. This ...
Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature
(2012-09)
A systematic search procedure was used to identify papers concerning B2B marketing to and within China presented at the IMP conference or published in prominent journals during the period 2000 to 2011. Two samples of papers ...