Now showing items 11-13 of 13
Managerial relevance in academic research : an exploratory study
Concern has been expressed by business and marketing scholars that academic research in these fields should be made more relevant to managers. In this paper the focus in on the views of marketing managers concerning the ...
The pursuit of relevance in interaction and networks research
(University of Bath, 2000)
The paper investigates the perceptions of researchers working in interaction and networks research concerning the relevance of academic research in the field to practical management decision-making. Managerial relevance ...