Now showing items 11-16 of 16
Teaching Marketing at University Level : A Review of Recent Research
(The Higher Education Academy, 2012)
This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012
Marketing : An Introduction
(Pearson Education, 2012)
The Strategy and Tactics of Cases in Marketing Education
To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and ...
Medicalization and Marketing
Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary ...
Complementary and alternative medicine : Shaping a marketing research agenda
Purpose: The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. ...