Now showing items 11-13 of 13
The Use of Social Media in B2B Marketing and Branding : An Exploratory Study
While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers. Although experts argue that ...
Using Case Studies in University-Level Marketing Education
(University of Reims, 2011-07)
Medicalization and Marketing
Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary ...