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Using Social Media in Business-to-Business Marketing
Twitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing ...
The Use of Social Media in B2B Marketing and Branding : An Exploratory Study
While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers. Although experts argue that ...
We Have the Technology : An Exploratory Study of B2B Social Media Branding
(University of Strathclyde, 2011-09)