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Medicalization and Marketing
Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary ...
Persuading Young Consumers to Make Healthy Nutritional Decisions
There is widespread concern that consumers are making inappropriate decisions about what they eat, leading to a growing incidence of obesity and chronic illness which will strain public health budgets and damage economic ...
Are students customers? : TQM and marketing perspectives
Purpose - This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach - A critical review of the ...