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Adaptive behavior in buyer-supplier relationships
It is a feature of business-to-business markets that individual buyer-supplier relationships can assume great importance for both the buying and the selling organization. In such relationships both firms, to a greater or ...
Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors
Practitioners and academics in the fields of marketing and purchasing management share an interest in the effective management of inter‐firm buyer‐seller relationships. Buyer/supplier partnering has been advocated as an ...
Demarketing - managing demand in the UK National Health Service
This article explores what demarketing (which seeks to dissuade people from using a service) has to offer for the allocation of resources according to patient and population needs in the NHS. The authors argue that to ...
Cases in Marketing Management