Now showing items 1-4 of 4
Towards a taxonomy of strategic research in the IMP tradition
The project reported in this article is part of a wider project, the aim of which is to investigate the contribution that interaction and networks (IMP) research has made to the field of strategy (Baraldi et al 2006). The ...
Are students customers? : TQM and marketing perspectives
Purpose - This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach - A critical review of the ...
Should we worry about an "academic-practitioner divide" in marketing?
In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces ...