Now showing items 1-5 of 5
Social marketing and healthy eating : Findings from young people in Greece
Greece has high rates of obesity and non-communicable diseases owing to poor dietary choices. This research provides lessons for social marketing to tackle the severe nutrition-related problems in this country by obtaining ...
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ...
The Use of Social Media in B2B Marketing and Branding : An Exploratory Study
While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers. Although experts argue that ...
Using Case Studies in University-Level Marketing Education
(University of Reims, 2011-07)