Now showing items 1-4 of 4
Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach
This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this ...
Improving relevance in B2B research : Analysis and recommendations
Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data ...
The Structuration of Relational Space : Implications for Firm and Regional Competitiveness
The central contention is that there is a coincidence of research interests between industrial marketing and economic geography in relation to spatial embeddedness in business relationships. There are nuances in relational ...
The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory
(University of South Wales, 2013)