Now showing items 1-10 of 59
Come back Marshall, all is forgiven? : Complexity, evolution, mathematics and Marshallian exceptionalism
Marshall was the great synthesiser of neoclassical economics. Yet with his qualified assumption of self-interest, his emphasis on variation in economic evolution and his cautious attitude to the use of mathematics, Marshall ...
The special challenges of marketing the arts festival
Silver Surfers, E-government and the Digital Divide : An Exploratory Study of UK Local Authority Websites and Older Citizens
Governments around the globe are striving to provide e-government, online products and services to all the citizens of their respective countries. This has meant that there is a shift in the conventional mode of public ...
Discourse analysis, trust and marketing
(Palgrave Macmillan, 2013-11)
This chapter demonstrates the relevance of looking at discursive construction of trust in the marketing context. Consumers and users of goods and services want confidence in the transaction and this can build into ongoing ...
Control, Planning and Feedback : Sustaining a Dynamic Relationship
(Certified General Accountants Assoication of Canada, 2013-11)
An agile method for teaching agile in business schools
The aim of this paper is to describe, evaluate and discuss a new method for teaching agile project management and similar subjects in higher education. Agile is not only a subject domain in this work, the teaching method ...
Fuzzy inference game approach to uncertainty in business decisions and market competitions
The increasing challenges and complexity of business environments are making business decisions and operations more difficult for entrepreneurs to predict the outcomes of these processes. Therefore, we developed a decision ...
A critical asssessment of incomplete contracts theory for private participation in public services : The case of water sector in Ghana
This paper provides a critical analysis of the recent developments in the incomplete contracts theory and its conclusions for privatisation of public services. Drawing upon a case study of management contract for urban ...