Browsing Research publications by Author "Purchase, Sharon"
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At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future
Schepis, Daniel; Purchase, Sharon; Brennan, Ross (2015-04-03)Purpose: The aim of this article is to examine the development of the book review section of the Journal of Business-to-Business Marketing relative to changes in the publication industry. Methodology/approach: The analysis ...