Browsing Research publications by Author "Trott, P."
Now showing items 1-1 of 1
-
Relational, interactive service innovation : Building branding competence
Halliday, S.V.; Trott, P. (2010-06-01)In this paper we discuss how to develop service innovation through building branding competence. We demonstrate that using relationships in a process of sharing adds value to the service innovation process. We draw upon ...