Browsing Research publications by Author "Turnbull, Peter W."
Now showing items 1-2 of 2
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Adaptive behavior in buyer-supplier relationships
Brennan, Ross; Turnbull, Peter W. (1999-09)It is a feature of business-to-business markets that individual buyer-supplier relationships can assume great importance for both the buying and the selling organization. In such relationships both firms, to a greater or ... -
Sophistry, relevance and technology transfer in management research : an IMP perspective
Brennan, Ross; Turnbull, Peter W. (2002-07)The practical relevance of research to the needs of managers matters to academics, business people, and policy makers. The paper asks whether Industrial Marketing and Purchasing Group (IMP) research has achieved such ...