Browsing Research publications by Author "Tzempelikos, Nektarios"
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Improving relevance in B2B research : Analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan (2014-07-29)Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data ...