Browsing Research publications by Author "Wright, Owen"
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Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture
Watson, Anna; Dada, O.; Wright, Owen; Perrigot, Rozenn (2017-11-22)This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words ...