Now showing items 1-2 of 2
Epistemological beliefs: Issues for marketing educators
(Northumbria University, 2016-07-04)
While considerable attention has been paid to epistemological issues in relation to marketing and consumer research (Anderson, 1986, 1988; Easton, 2002; Hunt, 1991, 1992; Kavanagh, 1994), epistemology does not figure as a ...
Marketing Simulation Games: A review of issues in teaching and learning
Simulation games continue to be widely used in marketing education and are also one of the most researched pedagogical tools, with perspectives and research coming from a broad range of disciplines. Based upon a review of ...