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The special challenges of marketing the arts festival
Festival connections : people, place and social capital
Festivals are premised on social interaction. The word ‘festival’ derives from the Latin ‘festum’, meaning feast (Isar 1976), and collective, participatory celebration is central to its meaning. To date, while some researchers ...
Bridging and bonding : social capital at music festivals
This paper uses the theoretical concept of social capital as its framework to examine festivals in the context of social and cultural policy. Government policies have cited the arts as a tool for combating social exclusion, ...