Now showing items 1-5 of 5
Rhetorical Figures and the Translation of Advertising Headlines
The challenges of reflection : students learning from work placements
The importance of employability in higher education and increasing numbers of students working while studying led leaders on a social science degree to introduce work experience modules. This paper reports on an in‐depth ...
Rhetorical figures and the translation of advertising headlines
In advertising texts, the most important linguistic element is the headline. The function of the headline is to persuade readers to continue reading the remaining body text and, ideally, buy the advertised product. Using ...
Self-development in support of innovative pedagogies : peer support using e-mail
Staff involved in pedagogic innovations are often presented with challenges that take them outside their customary spheres of expertise and disciplinary identities. This paper presents an analysis of data collected from ...
"I've had to swallow my pride" : help seeking and self-esteem
One of the paradoxes confronting higher education teachers and other staff supporting students is that despite their perception that they offer students opportunities for support, students do not take advantage of them. ...