Now showing items 1-8 of 8
Understanding market innovativeness in Asia : a research agenda
Marketing innovativeness has been accredited for the improvement of: quality of life in general; consumer experience; and, firms’ and brands’ performance. However, much of the knowledge and research on marketing innovativeness ...
Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta
We start from the premise that cultural considerations are important both to understand inter-firm relationships and networks (from the scientific perspective), and to manage relationships and networks (from the managerial ...
Sustainability in the Business & Marketing Curriculum: : Exploratory Study
The first sentence of the call for papers for the Academy of Marketing Conference 2017 asserts that marketing is increasingly seen as a force for good, particularly in connection with building awareness of environmental ...
Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective
In this paper we begin to ask the question: what would UK food policy look like if food supply chains were conceptualised as industrial networks using an IMP (Industrial Marketing & Purchasing) framework, rather than as ...
Business to Business Marketing (4th edition)
The influence of culture on trust in B2B banking relationships
Purpose The purpose is to explore the significance of culture generally, and Arab culture in particular, for the development of trust in business-to-business banking relationships. Design/methodology Qualitative fieldwork ...
Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers
This paper calls for methodological pluralism in industrial marketing research. We discuss three challenges that proponents of methodological pluralism have to address if their practice is to be seen as credible: the ...
Referrals for client acquisition in professional services
Purpose: The research question addressed is: What are the perceptions of professionals and consumers regarding the antecedents of client referrals in the financial advice sector? Methodology: A total of 61 qualitative ...