Now showing items 1-10 of 97
Shifting boundaries : gender, labor, and new information and communication technology
This contribution will attempt to tease out the complex and shifting inter-relationship between, on the one hand, the gender division of labour in unpaid work and paid work and, on the other hand, transformations in the ...
Becoming an academic for the twenty-first century : What will count as teaching quality in higher education
This article explores quality in university teaching using a 'futures' perspective. In a recent article by Blass and colleagues, a number of scenarios were developed to explore the type of higher education workforce that ...
Apple´s financial success : The precariousness of Power excercised in global value chains
The topic of this paper is the Apple Inc business model and how, in a financialized world, the success of this business model is represented by what we term financial ‘point values’. Our argument is that there is a tendency ...
Come back Marshall, all is forgiven? : Complexity, evolution, mathematics and Marshallian exceptionalism
Marshall was the great synthesiser of neoclassical economics. Yet with his qualified assumption of self-interest, his emphasis on variation in economic evolution and his cautious attitude to the use of mathematics, Marshall ...
The Effect of Entrepreneurial Orientation on the Franchise Relationship
This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and ...
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ...
Creating the Opera Habit: Marketing and the Experience of Opera
The special challenges of marketing the arts festival
Discourse analysis, trust and marketing
(Palgrave Macmillan, 2013-11)
This chapter demonstrates the relevance of looking at discursive construction of trust in the marketing context. Consumers and users of goods and services want confidence in the transaction and this can build into ongoing ...