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Common Territory? : Comparing the IMP Approach with Economic Geography
(2013-08)
The IMP research tradition has always been open to the cross-fertilisation of ideas with other social science disciplines that study similar phenomena. Recent years have seen a growing interest among IMP researchers in ...
The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help?
(2013)
The question of whether or not there exists a dichotomy between industrial (business-to-business) and consumer marketing has never been satisfactorily answered. Prominent authors champion both sides of the debate. This ...