Now showing items 21-30 of 60
Rhetorical Figures and the Translation of Advertising Headlines
Using specialist software for qualitative data analysis
(Educational Studies Association of Ireland (ESAI), 2007)
This paper is divided in four parts. The first part provides some background information on the analysis of non-numerical data, specifically the content analysis of text, including approaches such as 'grounded theory' and ...
The future workplace : Views from the floor
Speculation on the future of work and the nature of the future workplace has come to dominate much academic discourse in recent years. Rarely however has the voice of what might be termed the average skilled employee been ...
Understandings of Middle Leadership in Secondary Schools : a review of empirical research
School middle leadership has become an important focus of attention for research and development. This paper reports on two reviews of empirical research into the nature of posts of responsibility held by teachers in ...
The challenges of reflection : students learning from work placements
The importance of employability in higher education and increasing numbers of students working while studying led leaders on a social science degree to introduce work experience modules. This paper reports on an in‐depth ...
Headteachers’ Professional Development : Provision, Barriers and Needs
(Learning and Teaching Scotland, 2007)
Rhetorical figures and the translation of advertising headlines
In advertising texts, the most important linguistic element is the headline. The function of the headline is to persuade readers to continue reading the remaining body text and, ideally, buy the advertised product. Using ...
Self-development in support of innovative pedagogies : peer support using e-mail
Staff involved in pedagogic innovations are often presented with challenges that take them outside their customary spheres of expertise and disciplinary identities. This paper presents an analysis of data collected from ...