Now showing items 1-4 of 4
Regulation of nutrition and health claims in advertising
This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related ...
Does political marketing need the concept of customer value?
Purpose - The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of "customer value" from commercial marketing for use in the field of political marketing. Design/methodology/approach ...
Exploring the Implementation of Ethics in UK Accounting Programs
Accounting education researchers, as well as practitioners, have identified the need for ethics in the accounting curriculum. This paper explores efforts of U.K. higher education institutions to integrate ethics into the ...
Understanding the importance of Guanxi in UK/Chinese joint venture relationships
(Uppsala University, 2008)
The importance of the Chinese concept of guanxi is now widely acknowledged by cross-cultural management and marketing scholars. However, to what extent is it important in relation to UK/Chinese joint venture relationships? ...