Now showing items 1-2 of 2
Changing the rules of the marketing game : towards Product Service Systems supported by interaction and relationship management practices
Product Service Systems (PSS) have been proposed as an environmentally efficient business model. The benefits of PSS include support of dematerialization and incentives for companies to design more efficient products with ...
Abbey Steel : Conquering the steel recycling market
(Oxford University Publishing, 2010)
This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing ...