Now showing items 1-4 of 4
Discourse analysis, trust and marketing
(Palgrave Macmillan, 2013-11)
This chapter demonstrates the relevance of looking at discursive construction of trust in the marketing context. Consumers and users of goods and services want confidence in the transaction and this can build into ongoing ...
Product Service System (PPS) : From Theory to Practice
This paper summarises the findings of the scoping phase of a pilot project, Exploring and developing ways to help people increase the useful life of products, through a leasing rather than ownership model of consumption. ...
What is Mine is NOT Yours : Further insight on what access-based consumption says about consumers
Purpose: The purpose of this paper is to explore the interaction between Access Based Consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and ...
What is mine is NOT yours : further insight on what access-based consumption says about consumers
(University of Hertfordshire, 2013)
This paper presents the findings of a study researching the interaction between modes of consumption which do not involve transfer ownership and consumer culture. These business models are variously termed Access-Based ...