Now showing items 1-10 of 18
Marketing : An Introduction
(Pearson Education, 2009)
Persuading Young Consumers to Make Healthy Nutritional Decisions
There is widespread concern that consumers are making inappropriate decisions about what they eat, leading to a growing incidence of obesity and chronic illness which will strain public health budgets and damage economic ...
Educational Drama : A Tool for Promoting Marketing Learning?
Educational drama, which is an experiential form of learning, can be distinguished from more conventional role play approaches to learning because the participants play themselves in an improvised dramatic setting. Prior ...
Towards a taxonomy of strategic research in the IMP tradition
The project reported in this article is part of a wider project, the aim of which is to investigate the contribution that interaction and networks (IMP) research has made to the field of strategy (Baraldi et al 2006). The ...
Exploring the Implementation of Ethics in UK Accounting Programs
Accounting education researchers, as well as practitioners, have identified the need for ethics in the accounting curriculum. This paper explores efforts of U.K. higher education institutions to integrate ethics into the ...
Does political marketing need the concept of customer value?
Purpose - The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of "customer value" from commercial marketing for use in the field of political marketing. Design/methodology/approach ...
Understanding the importance of Guanxi in UK/Chinese joint venture relationships
(Uppsala University, 2008)
The importance of the Chinese concept of guanxi is now widely acknowledged by cross-cultural management and marketing scholars. However, to what extent is it important in relation to UK/Chinese joint venture relationships? ...
Strategic thinking and the IMP approach : A comparative analysis
It is a characteristic of the IMP approach in studying business markets that the emphasis is placed upon rich description and efforts to understand the underlying processes behind interaction between organizations in ...
Are students customers? : TQM and marketing perspectives
Purpose - This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach - A critical review of the ...
Mind the gap : The relevance of marketing education to marketing practice
Purpose - The aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education. Design/met hodology/approach - Assumptions in this debate are challenged by the collection ...