Now showing items 1-4 of 4
Fuzzy inference game approach to uncertainty in business decisions and market competitions
The increasing challenges and complexity of business environments are making business decisions and operations more difficult for entrepreneurs to predict the outcomes of these processes. Therefore, we developed a decision ...
Striking Out in America : Is There an Alternative to the Strike?
(Palgrave Macmillan, 2013)
A Qualitative Study of Innovation Diffusion : The Novel case of a Small Firm and KTP
Using a qualitative approach involving interviews, referring to archival documentation and observations, this research study aims to understand the actions required for diffusion of an innovation in an SME. Although the ...
What is Mine is NOT Yours : Further insight on what access-based consumption says about consumers
Purpose: The purpose of this paper is to explore the interaction between Access Based Consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and ...