Now showing items 1-10 of 40
Innovation for a circular economy : exploring the adoption of PSS by UK companies in the baby products sector
(University of Southern Denmark, 2015-08-29)
Several authors have commented on the relatively slow rate at which Product Service Systems (PSS) have been adopted in B2B networks. Despite some prominent examples, such as the provision of integrated lighting systems to ...
Marketing : An Introduction
(Pearson Education, 2015-08)
Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach
This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this ...
A Framework for Key Account Management and Revenue Management Integration
Key Account Management (KAM) and Revenue Management (RevM) have been widely practiced in the service industries for more than three decades, but the effects of RevM on KAM remain largely unknown. This paper addresses this ...
Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates
This study investigates the impact of cultural values on trust in the corporate banking industry in the United Arab Emirates. A substantial literature exists concerning trust in inter-firm relationships, and considerable ...
Improving relevance in B2B research : Analysis and recommendations
Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data ...
Social marketing and healthy eating : Findings from young people in Greece
Greece has high rates of obesity and non-communicable diseases owing to poor dietary choices. This research provides lessons for social marketing to tackle the severe nutrition-related problems in this country by obtaining ...