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Come back Marshall, all is forgiven? : Complexity, evolution, mathematics and Marshallian exceptionalism
Marshall was the great synthesiser of neoclassical economics. Yet with his qualified assumption of self-interest, his emphasis on variation in economic evolution and his cautious attitude to the use of mathematics, Marshall ...
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ...
Shifting boundaries : gender, labor, and new information and communication technology
This contribution will attempt to tease out the complex and shifting inter-relationship between, on the one hand, the gender division of labour in unpaid work and paid work and, on the other hand, transformations in the ...
Apple´s financial success : The precariousness of Power excercised in global value chains
The topic of this paper is the Apple Inc business model and how, in a financialized world, the success of this business model is represented by what we term financial ‘point values’. Our argument is that there is a tendency ...
Creating the Opera Habit: Marketing and the Experience of Opera
The special challenges of marketing the arts festival
An agile method for teaching agile in business schools
The aim of this paper is to describe, evaluate and discuss a new method for teaching agile project management and similar subjects in higher education. Agile is not only a subject domain in this work, the teaching method ...
Silver Surfers, E-government and the Digital Divide : An Exploratory Study of UK Local Authority Websites and Older Citizens
Governments around the globe are striving to provide e-government, online products and services to all the citizens of their respective countries. This has meant that there is a shift in the conventional mode of public ...
Discourse analysis, trust and marketing
(Palgrave Macmillan, 2013-11)
This chapter demonstrates the relevance of looking at discursive construction of trust in the marketing context. Consumers and users of goods and services want confidence in the transaction and this can build into ongoing ...