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What is mine is NOT yours : further insight on what access-based consumption says about consumers
(University of Hertfordshire, 2013)
This paper presents the findings of a study researching the interaction between modes of consumption which do not involve transfer ownership and consumer culture. These business models are variously termed Access-Based ...
What is Mine is NOT Yours : Further insight on what access-based consumption says about consumers
Purpose: The purpose of this paper is to explore the interaction between Access Based Consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and ...