Title of Dataset: User experience (UX) persona development for the optimisation of Wrapped, a digital health behaviour change intervention

<provide at least two contacts>
Principal Investigator Information
Name: Lauren Schumacher
ORCID:0000-0003-3430-1816
Institution: University of Hertfordshire
Address: Department of Psychology, Sport, and Geography
Email: l.schumacher@herts.ac.uk

Alternate Contact Information
Name: Professor Katie Newby
ORCID:0000-0002-9348-0116
Institution: University of Hertfordshire
Address: Department of Psychology, Sport, and Geography
Email: k.newby@herts.ac.uk

Date of data collection: 2024-07-11 to 2025-02-06

Geographic location of data collection: UK

Information about funding sources that supported the collection of the data: This project was internally funded within the University of Hertfordshire.


SHARING/ACCESS INFORMATION

Licenses/restrictions placed on the data: Licenses/restrictions placed on the data: CC-BY. 

Links to publications that cite or use the data: to be updated once the publication has been accepted 

Links to other publicly accessible locations of the data: none

Links/relationships to ancillary data sets: 

Was data derived from another source? no

Recommended citation for this dataset: 


DATA & FILE OVERVIEW

File List: <list all files (or folders, as appropriate for dataset organization) contained in the dataset, with a brief description>

1. Personas and Website Behaviour Analysis Matrix

Relationship between files, if important: 

Additional related data collected that was not included in the current data package: no

Are there multiple versions of the dataset? no



METHODOLOGICAL INFORMATION

Description of methods used for collection/generation of data: 

Methods for processing the data: Excel was used to organize, process, and analyse the data.

Instrument- or software-specific information needed to interpret the data: Excel

Standards and calibration information, if appropriate: N/A

Environmental/experimental conditions: see "Description of methods used for collection/generation of data" above

Describe any quality-assurance procedures performed on the data: Transcripts checked for accuracy against the audio recordings.

People involved with sample collection, processing, analysis and/or submission: Schumacher, L; Simmons, I


DATA-SPECIFIC INFORMATION FOR: 1. Qualitative interview data matrix

Number of variables: 

Number of cases/rows: 

Variable List:

Missing data codes: 

Specialized formats or other abbreviations used: