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Teaching Marketing at University Level : A Review of Recent Research
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HEA_Main_Report_100712_PM.pdf (PDF, 719Kb)
Author
Brennan, Ross
Attention
2299/8903
Abstract
This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012
Publication date
2012
Other links
http://hdl.handle.net/2299/8903
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