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Browsing by Author "Catulli, Maurizio"
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What is mine is NOT yours : further insight on what access-based consumption says about consumers
Catulli, Maurizio; Lindley, Julian; Reed, Nick; Green, Andrew; Hyseni, Hajre; Kiri, Sushma Premnath (University of Hertfordshire, 2013)This paper presents the findings of a study researching the interaction between modes of consumption which do not involve transfer ownership and consumer culture. These business models are variously termed Access-Based ... -
What is Mine is NOT Yours : Further insight on what access-based consumption says about consumers
Catulli, Maurizio; Lindley, Julian; Reed, Nick; Green, Andrew; Kiri, Sushma Premnath; Hyseni, Hajrë (Emerald Publishing, 2013)Purpose: The purpose of this paper is to explore the interaction between Access Based Consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and ... -
What Uncertainty? : Further insight into why consumers might be distrustful of product service systems
Catulli, Maurizio (2012)This paper takes the move from a paper by Rexfelt and Hiort af Ornäs (2009) published in the Journal of Manufacturing technology Management, which dealt with consumer acceptance of product service systems (PSS). This topic ... -
What value do consumers really expect from Product Service Systems? : Reflections on how a different conception of value could facilitate the implementation of PSS in consumer markets
Catulli, Maurizio; Cook, Matthew; Potter, Stephen (2014-11-04)Purpose – This paper explores how PSS may create value in consumer markets in urban environment and how consumers value PSS beyond a narrow focus on functionality. Design/ methodology/approach – Within a case study of a ... -
What’s your marketing footprint?
Catulli, Maurizio (The Chartered Institute of Marketing, 2007-01)This article covers the main issues in sustainable marketing communications -
Will IMP Save The World? : Reflections on the role of networks in sustainable marketing
Catulli, Maurizio (2009)Purpose of the paper and literature addressed – This paper is a conceptual paper that builds on Ryan et al (2008) proposition that the IMP perspective supports the creation of a Sustainable Marketing framework. The author ...