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Browsing by Author "Catulli, M."
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Conflict over entrepreneurial, intrapreneurial sensemaking of business model change initiatives.
Brown, C.; Nasarwanji, A.; Catulli, M. (Industrial Marketing and Purchasing Group, 2010)Purpose of the Paper & Literature Addressed : This paper explores the often very difficult task of changing business mindsets of the dominant business entrepreneur. Often, these changes are being driven by the dramatic ... -
Greening businesses: update on the environmental goods and services industry in the UK
Catulli, M. (University of Hertfordshire, 2008)This paper proposes that policy makers and the Higher Education (HE) sector have a special duty to support the Environmental Goods and Services (EGS) industry. The EGS industry’s market value was estimated at $550 billion ... -
Relationship Management versus Brand Management in SME Business-to-Business Marketing
Catulli, M.; Gander, J. (University of Hertfordshire, 2004)Companies are increasingly adopting a relational approach when designing and delivering their marketing activities (De Wulf, 2001; Nancarrow et al, 2003; Lemon et al, 2002). This trend is presented as a shift from a ... -
Review of the Environmental Goods and Services Sector in Hertfordshire
Catulli, M. (University of Hertfordshire / Environment East, 2008) -
A review of the sustainable business practices services industry
Catulli, M. (University of Hertfordshire, 2006)